Craig Changstrom


Craig is a Managing Partner at Maximum Export/Import, a company he started with 3 other partners specializing in creating seamless opportunities for companies to conduct business in the Latin American Markets for products focused on mobility, home and health improvements. He is also the COO of TotusRX, an automated store solution for pharmaceutical dispensing that improves patient engagement and medication adherence.

An entrepreneur at his core, Craig chose to retire after nearly 34 years at HP, inventing new product lines that resulted in multi-million dollar business for HP. He led over 5 new startups including multiple brand licensing ventures and HP’s direct disc labeling product Lightscribe. Craig managed and founded the HP-Hard Disc Drive Business under the brand name of HP SimpleSave. His last position was WorldWide Sales Manager for HP’s STEM products sold in the education space.