Craig Changstrom

Technical Advisor

Craig ChangstromCraig has been a valued employee of Hewlett-Packard since 2005. While working as the Program Manager and Microsoft Alliance Manager for the Media Smart Server Platform in the HD-DVD department Craig was responsible for managing many high-profile projects including the inspiration and implementation strategy to up-sell HD-DVD drives to PC users and forming an important relationship with Microsoft on the HD-DVD platform.

After moving into the position as the manager of the HDD World-Wide SimpleSave Product line for HP, Craig opened a licensed the HP Brand to Western Digital resulting in a three year licensing contract. He also managed all facets of brand management from initial contact to go-to-market.

As the inventor and business line manager of the SimpleSave product line, Craig Championed the concept across HP opening up with a product line in the DVD media space. In 2010 Craig moved into a new position with HP as the World-Wide Sales Manager HP STEM Education Solutions and was responsible for the sale of HP Calculators and Mobile Calculating Labs into retail and educational executives.

Managing teams in all four regions of the world with double digit growth forecasted through 2015, Craig lead the HP effort in evolving the educational market from an H/W initiative (calculators) to an educational solution-sell including the digital classroom, H/W, S/W focusing on STEM (Science, Technology, Engineering and Math) based initiatives. He also worked in concert with HP Legal and Security to systematically shut down illegal web-based applications (iTunes and Android) of the products.